MASTERCLASS
In just under a year, Taylor was promoted from Assistant Editor to Production Coordinator where she supported the production of video assets, billboards, and static ads.
“Taylor has been nothing short of amazing since joining MasterClass Production as a Production Coordinator. Her resourcefulness and calm demeanor are a couple traits that stand out right away. She’s confident in taking ownership of tasks even without a ton of information and isn’t afraid to ask questions to keep things rolling. Looking forward to seeing how she continues to advance with our team, the sky’s the limit.”
— Nate, Manager
Black History Month Release
Black History, Black Freedom, and Black Love is a class from instructors Jelani Cobb, Kimberlé Williams Crenshaw, Angela Davis, Sherrilyn Ifill, Nikole Hannah-Jones, John McWhorter and Cornel West that examines the past, present and future of race relations in America. For Black History Month 2022, MasterClass made the three-part, 54-lesson class freely accessible for all for the first time ever.
Role: Production Coordinator
Now You
Taylor supported the production of MasterClass’ “Now You” multimedia campaign, a two time winner of AdWeek Media Plan of the Year. With placements in New York, London, and Los Angeles, the campaign produced a 667% increase in MasterClass search, a 47% boost in public sentiment, and a 23% in brand awareness.
Role: Production Coordinator
“Taylor was instrumental in ensuring that we delivered our Now You brand campaign on time for the event & holiday marketing deadlines. Despite the last minute asks, she helped us get everything across the finish line with poise! Thank you Taylor wooohooooo!!! ”
— Oliver, Cross-Functional Team Member
First Look
In 2021, MasterClass hosted its inaugural #MasterClassFirstLook event at the Whitney Museum of American Art giving the audience a sneak peak of the upcoming instructors and product offerings. Taylor supported the production of the event coverage and post-production of the recap video.
Role: Production Coordinator
Billboards & Static Images
