NETFLIX: ‘THE GRAY MAN’ X UFC
Join Holly Holm, Dustin Poirier, and The Gray Man to train like action's new spy hero: Ryan Gosling as Sierra Six.
Production by: Palette Group
Role: Associate Creative Producer
Photography by Margo Moritz
For Netflix's global release of their feature film The Gray Man, Taylor was contracted to support the development and production of a scripted short form branded content video in partnership with UFC fighters Holly Holm and Dustin Poirier. The challenge was to use the film’s core narrative elements to produce a video asset that could stand alone. Taylor was involved in production from end-to-end, including scriptwriting, casting, and supervising post-production.
The Project
Photography by Margo Moritz
‘Welcome to the Gray’ was developed as a “Sierra Class” orientation lead and taught by UFC Allstars Holly and Dustin. The piece is comprised of action-packed sequences from The Gray Man film as well as Holly and Dustin teaching the audience 3 Sierra fundamental moves with the goal to be uncatchable. Holly and Dustin work with demonstrators and walk viewers through every move. The branded content piece has over 60,000 impressions on social media.